The expansion lifecycle
Each stage builds on the last, with clear deliverables and platform visibility at every step.
Strategy & Planning
Define your growth blueprint with data-driven market analysis and strategic alignment.
- Growth objectives
- Target unit economics
- Brand requirements
- Timeline expectations
- Market prioritization framework
- Site criteria scorecard
- Resource allocation plan
- Project charter
Strategy dashboard with market rankings and expansion timeline
Market Mapping
Analyze territories, demographics, and competitive landscape to identify high-potential zones.
- Approved target markets
- Site criteria
- Competitive intelligence
- Demographic requirements
- Territory heat maps
- Site density analysis
- Competitive gap assessment
- Priority zone recommendations
Interactive map views with scored territories and site opportunities
Site Selection
Source, score, and evaluate sites through broker networks and systematic pipeline management.
- Priority zones
- Site scoring rubric
- Broker relationships
- Budget parameters
- Qualified site pipeline
- Site comparison reports
- Recommendation memos
- LOI-ready packages
Pipeline tracker with stage gates, scoring, and activity logs
Lease & Build
Execute deals, coordinate design and permitting, and oversee construction through to completion.
- Approved sites
- Lease templates
- Design standards
- Vendor relationships
- Executed leases
- Permit packages
- Construction documents
- Project schedules
Project timelines with milestone tracking and budget monitoring
Open & Optimize
Launch locations, track performance, and continuously refine your expansion playbook.
- Completed build-outs
- Opening checklists
- Performance benchmarks
- Operational handoffs
- Opening documentation
- Performance dashboards
- Portfolio reports
- Playbook refinements
Portfolio performance dashboards with key metrics and alerts