Retail Crest
About
About Us

Building the infrastructure for multi-unit growth

We were founded on a simple premise: growing franchise brands and multi-unit operators deserve the same level of systematic execution and visibility that institutional investors expect from their portfolio companies.

Our Mission

Enabling systematic growth

We exist to help franchise brands and multi-unit operators scale their footprint with the precision, visibility, and control typically reserved for the largest institutional players.

By combining experienced execution teams with purpose-built software, we enable our partners to grow faster, smarter, and with full transparency into every aspect of their expansion.

Values

Our operating principles

These principles guide how we work with our partners and how we build our organization.

1

Clarity

We believe in transparent communication and clear expectations at every stage of the partnership.

2

Execution

Strategy without execution is meaningless. We are operators first, focused on delivering results.

3

Transparency

Real-time visibility and honest assessment are the foundation of effective partnership.

Team

Leadership team

Our team brings decades of combined experience in franchise development, commercial real estate, and operations.

SM

Sarah Mitchell

Managing Partner

Former VP of Development at a national restaurant group. 15+ years of multi-unit real estate experience.

DC

David Chen

Partner, Operations

Previously led expansion operations at a PE-backed retail platform. Expert in process design and execution.

RT

Rachel Thompson

Director, Site Selection

Background in commercial real estate brokerage and market research. Leads our site intelligence team.

MW

Marcus Williams

Director, Construction

Former project executive at a national GC. Oversees all build-out coordination and vendor relationships.

Advisors

Strategic advisors

Industry veterans who provide strategic guidance and expertise.

RA

Robert Anderson

Advisory Board

Former COO of a national franchise system. 25+ years of multi-unit operations experience.

JP

Jennifer Park

Advisory Board

Real estate investment executive with deep expertise in retail and restaurant portfolio management.

Let us be part of your growth story

Learn how our team and platform can support your expansion objectives.